4 Types of Software Your Business Needs to Succeed

Regardless of the type of business you work for, there are a few tools every organization needs in order to succeed in 2018. And since the internet is where business gets done in today’s world, it should come as no surprise that most organizations will need five types of software in order to get the job done.

So, whether you’re an ecommerce business selling Juul e-cigarettes, or you’re a filmmaker trying to promote a movie like People You May Know, readers from all industries should consider implementing the four types of software outlined in this article.

  1. Marketing Automation Software

According to a recently released study from Salesforce, nearly 70 percent of high-performing businesses using marketing automation software. Organizations of all types are using tools like Hubspot, Marketo and Salesforce Marketing Cloud to better connect with prospective customers.

Marketing automation allows marketers to create multi-channel customer experiences that are personalized at scale. For example, marketers can build behavior-based email workflows that send relevant messages to prospective customers at just the right time.

At the same time, marketers can integrate their marketing automation platform of choice with advertising networks in order to show certain audiences relevant ad content. Marketing automation tools can even help marketers to display personalized website content in order to better share timely messages with existing contacts.

  1. Project Management Software

A report cited in Capterra found that less than 33 percent of all business projects are completed on time. Think of all of the opportunities that your organization has missed because a particular project wasn't completed when it needed to be.

That’s where project management software comes in. Today, there are a variety of platforms on the market that can make it easier for all sorts of teams to work better together. Trello is a popular product that uses what’s known as “kanban” style boards and cards to keep things organizations. Users also have the option of viewing do-to items in a calendar view.

Basecamp is another alternative, that is well-suited to organizations interested in an all-in-one approach to team communication, and project management. The platform features chat boards, to-do lists, and activity data to help managers better stay on top of their teams.

As a final alternative (though there are many other great tools on the market), business leaders may find Asana to be useful. The platform was created be one of the co-founders of Facebook and is used by some of the world’s most successful businesses. A combination of lists, calendars, and helpful data help users to track project performance in real-time.

  1. Employee Engagement Software

A recent report conducted by Gallup found that nearly 70 percent of employees were not engaged. The same report found that employee engagement was a deciding factor in employee retention. Organizations that are able to better engage employees will be better equipped to retain key contributors and may also be better able to attract top talent.

Today, employee engagement can be improved through software. CultureIQ and Culture Amp help human resource professionals to create more engaging workplaces. Leading organizations like Nike, Airbnb, and Slack rely on culture engagement software to survey employees in order to understand what is and isn’t working. These tools can also help managers to track employee happiness and professional development.

Through the power of software, businesses can create workplace cultures that encourage employees to do their best work, while engaging them so that they fully invest their professional selves each day.

  1. Website Optimization Software

Hubspot reports that only 22 percent of businesses are happy with the way their website converts visitors to leads. That’s where website optimization software comes in. Thanks to the power of technology, professionals now have the ability to run controlled website experiments in order to understand what works.

Tools like Optimizely, Google Optimize, and VWO are designed to help professionals test copy and design changes in order to create a website that best converts visitors to leads, and leads to customers. The tools each have unique offerings but work similarly.

Professionals create at least two webpage variations. Ideally, the first page should act as a control, and the second page should have one meaningful difference. Then the software will split traffic evenly between the two pages and will determine a winner.

In time, professionals can use the power of statistics to determine what resonates best with members of a target audience. So the next time a marketer on your team releases a new ebook, they can know with near-certainty how the landing page should be built in order to generate the maximum number of leads.


Modern businesses rely on software to get a variety of jobs done. Make sure your business is using the four types of tools mentioned in this article in order to provide your team with the resources they need to succeed in 2018.

What’s your favorite business software? Let us know in the comments below!